Our Books4Kids Ambassadors share a commitment to improving the lives of children in Jamaica, and the belief that early childhood education is fundamental to breaking the cycle of poverty.

Alsion J. Wilson, New York, U.S.

Jamaican Consul General to the U.S.A. Alsion J. Wilson was born and raised in Burkeshire Hall, St. Catherine, a small under-developed community with no electricity. Despite her harsh living environment, the determination to succeed was instilled in her by the love and support of family and educational mentors. After migrating to the US, she built a successful career in the Financial Services Industry. Passionate about early childhood education in her native country, the former CEO of The Alsion Roach Group is a long term sponsor of the Books4Kids Jamaica program.

“I deem it a privilege to be associated with Books4Kids Jamaica as it provides an opportunity to advance the educational agenda in a practical manner. Impacting lives and making change are pivotal elements for any socio-economic development and I encourage the continued good work of the team year over year. Jamaica benefits from the benevolence of supporters and establishments that know the value of being altruistic.”

– Alsion J. Wilson, Jamaican Consul General to the U.S.A.

Third World Band and Vicrae Inc., New York and Jamaica

Performing at a Tropical Reggae Beach concert at The Palmyra Resort & Spa in Montego Bay, Jamaican reggae ambassadors Third World helped raise money for books in 2010. Band leader Cat Coore appeared in a TV commercial and an interview on Smile Jamaica to promote the Books4Kids Jamaica program.

“It takes a village to raise a child. Books4Kids Jamaica has become a part of a village that believes in giving children an opportunity. Third World is honored to be a part of the fundraising efforts with our performance in Montego Bay. It is our duty to help cultivate the minds of our future lawyers, doctors, politicians, musicians… you name it.”

– Cat Coore, Third World Band

Max Earle, Frame by Frame Productions, Kingston, Jamaica

An advocate for the children of Jamaica, Max Earle has supported the Books4Kids Jamaica program since its very beginning in 2007, recording treasured moments from our book distribution on film.

“For the past 13 years I have been blessed with the gift of being a part of Books4Kids Jamaica program. Apart from the obvious reward of knowing that this initiative is making a tremendous positive impact on the kids, there is this overwhelming feeling that when good works like this are done…good things happen. The rush of the kids who see us coming… the hugs, the bright eyes full of hope…their future really is bright, when they can read and write.”

Max Earle, Frame by Frame, Kingston, Jamaica,

Books donated
Children helped


Books4Kids Jamaica’s primary aim is to help increase literacy by providing books and early educational materials to children in pre-schools across Jamaica.